The Plum Journey offers a unique insight into the heritage of Slivovitz, the beloved Czech plum brandy produced in Vizovice since 1894. You’ll follow the plum’s journey from orchard to distillery through an immersive exhibition filled with animated projections, genuine artifacts, and sensory storytelling. At the heart of the experience lies an exclusive 5D virtual reality show, designed to transport you into the life of a plum, with visuals, motion, scents, and wind effects providing an unforgettable multisensory adventure. The tour concludes with a guided tasting of three distinctive fruit distillates, plus refreshing plum lemonade, paired with three traditional Wallachian canapés in a stylish bar setting. Options include Standard or Premium Kosher tasting, ensuring inclusivity and authenticity. After the tasting, you’ll have the chance to browse the souvenir shop, offering award‑winning Czech spirits, plum jams, teas, prunes, and personalised bottle labels you can add right on site. You’ll also gain valuable insights into the cultural significance of Slivovitz and its role in Czech and Moravian traditions, making this not just a tasting—but an educational experience. Guided entirely in English, with audio guides available in multiple languages on request, this self‑guided experience is accessible, engaging, and limited to small groups for a more intimate feel. Wheelchair access and service animal accommodation ensure everyone can participate comfortably. Children 12 and up may join, with a non‑alcoholic tasting option available. Free cancellation up to 24 hours before your visit gives you flexibility and peace of mind, making this a perfect add-on to your Prague itinerary. Whether you're a culture lover, foodie, or simply curious traveler, the Plum Journey promises a memorable fusion of technology, tradition, and taste.
Plum Journey: Slivovitz Experience - Museum, Tasting and Beyond
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The Plum Journey offers a unique insight into the heritage of Slivovitz, the beloved Czech plum brandy produced in Vizovice since 1894. You’ll follow the plum’s journey from orchard to distillery through an immersive exhibition filled with animated projections, genuine artifacts, and sensory storytelling. At the heart of the experience lies an exclusive 5D virtual reality show, designed to transport you into the life of a plum, with visuals, motion, scents, and wind effects providing an unforgettable multisensory adventure. The tour concludes with a guided tasting of three distinctive fruit distillates, plus refreshing plum lemonade, paired with three traditional Wallachian canapés in a stylish bar setting. Options include Standard or Premium Kosher tasting, ensuring inclusivity and authenticity. After the tasting, you’ll have the chance to browse the souvenir shop, offering award‑winning Czech spirits, plum jams, teas, prunes, and personalised bottle labels you can add right on site. You’ll also gain valuable insights into the cultural significance of Slivovitz and its role in Czech and Moravian traditions, making this not just a tasting—but an educational experience. Guided entirely in English, with audio guides available in multiple languages on request, this self‑guided experience is accessible, engaging, and limited to small groups for a more intimate feel. Wheelchair access and service animal accommodation ensure everyone can participate comfortably. Children 12 and up may join, with a non‑alcoholic tasting option available. Free cancellation up to 24 hours before your visit gives you flexibility and peace of mind, making this a perfect add-on to your Prague itinerary. Whether you're a culture lover, foodie, or simply curious traveler, the Plum Journey promises a memorable fusion of technology, tradition, and taste.
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- Free cancellation up to 24 hours before the experience starts (local time)
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Customer Reviews
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This experience was a lot of fun the tour is self guided, which was really cool. I even got to be the plum! Definitely not something to miss. There are also plenty of other attractions nearby to explore!
The museum was beautifully designed, highly interactive, and genuinely fascinating. The tasting session afterward was delightful, featuring small tapas paired with the drinks. It made for a truly enjoyable experience.
A nice, compact tour of the Slivovitz museum. The 5D experience with the headset was impressive, following the plum’s journey through distillation. It was really entertaining. At the end, you get to sample three shots of Slivovitz along with some small sandwiches. While Slivovitz isn’t really my favorite, the sandwiches were delicious. There’s also a non alcoholic option available if you prefer. Overall, great fun and definitely worth recommending.
Really fun and exciting. A perfect suggestion for a rainy day. Definitely a must see when you’re in Prague! Highly recommended!